Comfort, Privacy & Mutual Respect: How Siren is Humanizing Online Dating Sites

The Short type: Socially developed Siren is actually changing the dating application space along with its inclusive attitude, relatable concern during the day, and personalized confidentiality features. On Siren, its exactly about hooking up you with fantastic folks through authentic conversation — not addicting and meaningless swiping. Compared to that conclusion, they have created an enjoyable and protected planet where you are able to be your real home and leave intimate chemistry with a match unfold in a far more natural means — just like it can take place in person.


Making use of their smooth connects, enjoyable features, and hand-held forms, online dating programs have actually revolutionized how individuals date. Although it seems easier than ever to get to know someone special, the acts of swiping and liking or hating men and women centered on photos features almost produced online dating a game — and created a disconnect on the list of individuals playing it.

For those who wish combine the handiness of a matchmaking application and also the feeling of hooking up with some one in real life, there is Siren — exclusive web platform that eliminates the “looking for humans” model several other dating apps have adopted.

As a consequence of its concern during the day coordinating program, Siren creates the context for talking about engaging subject areas (like container number things and philosophical questions) and sets individuals through those real and interesting talks. This way, real characters is uncovered normally — exactly as they would physically.

For more regarding inspiration behind Siren, their special functions, therefore the women-led staff behind the app, we talked with Co-Founder and Chief Executive Officer Susie Lee.

A Pro-People attitude: Siren was developed With everybody in Mind

Siren had been started by two women with a feminist point of view — Susie and her Co-Founder/COO/CMO Katrina Hess — just who both wanted a matchmaking app that was made up of common regard, confidentiality, and convenience as top concerns.

Having undergone some bad relationship experiences via other dating apps, Susie and Katrina watched these people weren’t truly constructed with women as well as their particular needs and desires in mind. As well as the unfavorable nature of swiping remaining and directly on individuals had been demeaning and didn’t help develop quality associations, especially for women.

“i simply felt this quick experience that, as a female, I became objectified. The swipe-to-reject style didn’t work for me personally,” Susie mentioned. “I seemed back from the relationships I experienced prior to, and I never ever met individuals through these kinds of practices.”

While they’d never ever constructed a matchmaking software, Susie and Katrina understood they could make one which had not been merely female-friendly, but enjoyable and compassionate toward everybody.

They took their time investigating the technology space and receiving opinions from friends and professionals before and during development. And dismissed individuals who said guys wouldn’t use a dating application that has been centered on women and provided them higher level privacy settings.

Siren was released in 2014, and very quickly it was not just Susie’s and Katrina’s pals who were making use of Siren. It absolutely was pals of friends and complete visitors — including guys — who have been utilizing the software and showing gratitude for this. Keyword spread and Siren was a prominent, comprehensive matchmaking app ever since.

And though Siren is pro-women, there’s not an anti-men vibe to it at all. It’s proof that an online dating application created by ladies for women can effectively benefit them as well as for guys.

Safe & vibrant Atmosphere units a confident Tone when it comes to Community

The people at Siren have been really protective of the users, and, as the creators, they knew they might set a confident tone for the entire neighborhood by putting safety measures set up and creating an enticing atmosphere.

While on some other dating applications folks might enjoy harassment or catfishing, that’s never been the way it is for the people on Siren, and step of Siren group ‘s the reason for that.

“Since we founded, we have had zero research of bothering messages,” Susie stated. “credibility and people to be able to feel like discover actual people on the reverse side is completely vital that you you. We had been actually cautious about developing the city with a particular variety of reputation.”

Susie added that she and her team think everyone is fundamentally good and that if they are given a safe, friendly ecosystem, they are going to end up being type and honest with one another.

“We can give you these icebreakers that approaches to end up being a bit more vulnerable and more genuine, and that’s just how folks can hook up,” she mentioned.

Siren’s Mantra: “Make complete strangers much less odd every single Other”

because of the social media marketing many of us make use of, like myspace, the text is built in making use of the individuals we follow and exactly who stick to you, so interacting is actually convenient. Siren’s conversation-style program replicates that for internet dating, letting you begin those connections without the awkwardness.

“When you’re handling a complete stranger in the online dating sites area, there’s a lot of reservation how a lot you trust this person, specifically because most internet sites are really complex and then have many fake users,” Susie said. “My mantra that I always inform my personal staff, plus they’ve really embodied this, should help ‘make visitors much less strange together.'”

On-Site & Off-Site Benefits write a Well-Rounded relationship Experience

With their unique matching feature, high-quality security measures, and special occasions, Siren offers singles an unique, safe, and well-rounded matchmaking experience from beginning to end.

Get to Know Matches in an original Method With Siren’s Question from the Day

While Siren possesses the classic features of online dating (such as texting and blocking capabilities), their concern throughout the day will be the function that makes all of them stay ahead of some other online dating apps the quintessential.

With enjoyable questions like “should you decide may have use of a billboard, what would you would like it to express?” you can end up being your self and progress to understand some body on a authentic degree. You can also seek out suits considering their solutions to those concerns also by your favored criteria like age, gender, and location.

Along with this standard of communication, you don’t want to increase traits like your income or physical appearance to sound more desirable to others.

Some pic Settings aids Eliminate Superficiality

Siren even has actually a distinctive method to images. You have the option to keep photos obscured and simply noticeable to your own connections, you can also leave your own photos visually noticeable to everyone.

“To make it comfy and safe for individuals to have the ability to navigate their unique pro and private physical lives, we allow everyone to manage their unique image visibility,” Susie stated.

Unlike the common online dating app, people cannot deliver both images, which was deliberate when Susie and Katrina developed the application. She said this motivates members supply one another their particular phone numbers and go the connection traditional — and protects individuals from obtaining unwanted photos.

Without matter which photo alternative you decide on, the great thing is actually Siren’s concern during the day — and people’ answers — lets you relate with individuals on a deeper degree than just looks.

Properly relate genuinely to other individuals using Siren’s Privacy Controls

Another big part of Siren is actually safety, particularly in regards to stopping fraudsters. Everyone else exactly who signs up must put in their own contact number and enter the activation signal they get via text, which ensures everyone isn’t producing multiple records.

Members can also prevent and are accountable to the Siren team different people who will be acting wrongly or harming the app’s stipulations.

Discounted occasions Get You Offline & supply unique Date Ideas

Besides generating an appropriate and secure web spot for individuals to end up being which they really are and going for a distinctive solution to start talks, Siren normally using the next move by holding offsite activities. Susie stated these can end up being outstanding option to the typical coffee date, that may frequently become sensation like a business conference or job interview.

“i do believe satisfying in this manner provides a much more meaningful hookup. We are pairing up with regional companies and companies to provide our very own users rewards and discounts to locations like galleries, lectures, and film celebrations,” she mentioned.

Even individuals who have already found somebody on Siren hang in there for your events since they’ve be a part of that neighborhood today and may easily find new date tips. While these activities are presently just becoming presented in Seattle, Siren has actually intentions to increase to many other locations quickly.

A varied User Base Reflects a varied Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf protective character), the Siren team consists of CTO David Golightly in addition to expert advisers such as Lisa Stone (Co-Founder of weblogHer) and Gayle Karen younger (CTCO at Wikimedia).

Even though they all handle vital areas of the business (from advertising and marketing to support service to graphics design to development), in addition they placed people 1st it doesn’t matter the work in front of you.

Sufficient reason for an app manufactured by two women of tone — incredibly rare in tech market — Susie and Katrina desired to bring in a person base which is in the same way diverse due to the fact organization is actually.

Siren’s user base is not just like your common dating app market — which sometimes mostly end up being heterosexual guys, more youthful singles, and other people looking hookups. The gender ratio on Siren leans somewhat a lot more female (55% to 45per cent), and most users tend to be over 30 and seeking for a meaningful time or union.

“We’re gearing earlier, and I also think it’s been excellent for all of us,” Susie said.

Exactly what Siren also does effectively is include all sorts of men and women, specifically those from inside the LGBTQ area. An innovative new part of Siren that was particularly important toward group is a “non-binary” gender choice for folks once they complete their particular profile.

Susie along with her team understand that sex and sex aren’t set-in material for a lot of, and even though conditions like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” can be helpful, they may be able be limiting.

“you want to help you find anyone you are searching for, however don’t have to declare or put yourself in a box,” Susie stated. “That sex fluidity is essential for all of us to embrace.”

Last Thoughts

Whether we’re discussing their own advancement, inclusion, or realness, Siren is bringing the online dating software space to the next level out of each and every angle.

Although they’ll increase the amount of useful characteristics and develop the reach of these occasions in the near future, the long-lasting focus will continue to be building trustworthy interactions along with their members and standing to those just who attempt to ruin the feeling for everybody.

“if you wish to end up being an arse, there are many locations to get it done, but try not to get it done here,” Susie stated. “As we level, you want to preserve this idea that reputation and count on matter, and it’s our committed aim to be hired in regards to our community each and every day. We’re right here trying to offer men and women a fighting opportunity to relieve loneliness and discover an actual actual connection.”